The project that creates a new brand with revolutionary technology

21 Jan

Written By Carl De Gussem

Sourse – Insight from Earth

Defining and launching the brand

Missions

Brand positioning and strategy – Branding - Creative strategy - Brand Language.

Agency Dear Darling
2023-2024

“A technology start-up and an enthusiastic, visionary client.
We had to share the bold vision with decision-makers who don’t have the same references. We worked with the staff to create an authentic positioning that was straightforward to share. A great creative brief to translate into words and visuals a world in the making!”

The briefing

Namur-based start-up Stratos Solution is a pioneer in "earth intelligence". This involves providing accurate information in real-time based on an aerial photograph or data taken from the air.

Detecting a danger to a pipeline, anticipating the development of a forest fire, or identifying a refugee boat... Real-time detection is a powerful tool and a precious contemporary challenge.

“The strategic mission is to “put Stratos on the map” for decision-makers, to define the fundamentals of the brand so that it can address its stakeholders, convince investors and customers, find a relevant presence at international trade fairs and shows, and launch itself!”

The approach

In a highly technical field, it was essential to clarify the fundamentals of the brand to address audiences who were not aeronautics specialists!

The brand positioning had to match the disruptive brand approach. Working closely with the management team (via workshops and Brand Guide®) enabled us to clearly and logically formulate the key elements of Stratos, understand its audiences and determine an exciting and inspiring brand dynamic.

The first creative project was the change of name and identity.

Stratos became Sourse - Insight from Earth. A new logo and visual identity completed the brand's foundations.

sourse.eu